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New York & Company Petite Clothing



New York & Company has taken a bite out of fashion's big apple. The firm caters to women looking for moderately priced apparel (jeans, dresses, and coordinates) and accessories (sunglasses, costume jewelry, handbags, and hosiery) at the mall. The chain sells its proprietary branded fashions through some 585 stores in 44 states and online. Limited Brands acquired the ailing company (then known as Lerner Shops) in 1985, but after failing to revive its fortunes, sold the company to an investor team including CEO Richard Crystal and Irving Place Capital for $153 million in 2002. The new owners took New York & Company public in 2004 and purchased Jasmine Company in mid-2005.


Quick Snapshot of NY & Company

Petite Size Range: P2-P18, XS-XL
Selection: 50-100 things
Types of Garments: petite jackets, petite pants, suiting, denim
Jeans Prices: $20
Retail Stores: 585 stores

NY and Company has been in retail for over 80 years with the company currently located in Flushing, Queens, NY.  Founded by Joseph J. Lerner in 1918 in New York City, New York and Company was previously traded under the name Lerner New York.  During the 1960's, Lerner New York was controlled by The Rapid-American holding company controlled by Meshulam Riklis, which also controlled McCrory stores. In 1985, Lerner New York was purchased by The Limited, who owns brands such as Express and Victoria's Secret.  When Lerner New York was sold by the Limited in 2002, the company operated as both "New York and Company" and "Lerner New York".  Today the company operated under the name New York and Company and offers propriety branded merchandise through an exclusive network of retail stores as well as online and through catalog sales.  New York and Company currently operated more than 500 retail stores in 45 states.

New York and Company caters to women between the ages of 25 and 45 who are looking for fashion-conscious, affordable apparel.  New York and Company has a distinctively metro style that promises to deliver 4 touchstones – affordable, comfortable, sexy and trendy.  Petites will enjoy shopping for basic, quality pieces that work well together or as separates at New York and Company.

Petite Pants

All types of pants are available for petites in just the right size and fit at New York and Company.  Fashionable petites with a classic sense of style can select from chinos, extended tab pants, striped pants, pinstripe and gray pants in straight leg and wide leg designs.  The various pants designs are named after Manhattan streets such as 7th Avenue, Beekman and Lewis Street.

Petite Jeans

Modern jeans styles scaled to fit petites are featured at New York and Company with designs that include straight leg, flared, boot cut and high and low rise.  No matter what style petites prefer, they can find it at New York and Company.  The jeans are differentiated with city names such as East Side, West Side and Battery.

Petite Jackets

The New York and Company jackets pair perfectly with the pants for a professional petite look.  Jacket designs include double stretch blazers and city stretch one button jackets in flattering, timeless lengths to the hip or just above.

The currently selected designed specifically for petites at New York and Company features pants, jeans, jackets and shirts.  The outerwear and dresses featured at New York and Company are very versatile and basic, suitable for petites or average size women.  Classic button up wool coats and cotton knit dresses to the knee are available in a range of sizes and their traditional, universal design would work well on women of all shapes and sizes.

Petites will appreciate shopping for pants, jeans, jackets and shirts in modern metro styles at affordable prices through New York and Company.